Scary Movie 3 Movie Cast! Blockbuster, Inc., carries a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they can; but they're able to only do it in Blockbuster stores.
The move, announced yesterday, is part of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to avoid Internet-based rival Netflix from enroaching on its business, has seemed to be fighting a losing battle. As consumers moved to renting movies with the Internet and having them delivered in the mail, Blockbuster was forced to close lots of its brick-and-mortar stores. However, even its online rental branch, which has been meant to accept Netflix by itself turf, never became as big and profitable since the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will likely be setting up kiosks inside a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is the fact that consumers must not only own an Archos-manufacturerd portable movie player, and can also still need to drive with a physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a show, and also have it brought to their door (often through the next day). Blockbuster's move can also be hardly revolutionary in comparison to initiatives by Netflix to allow customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies might be searched, rented and watched within minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected with their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies have been offering video on demand for years.
With such competition, it's hard to understand why consumers will want to drive with a neighborhood Blockbuster only to download a show onto a motion picture player that they'll have to buy automatically.
One way Blockbuster will make this plan more productive is if they opened the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk that allow you to plug your iPod into and download a motion picture immediately might have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes through the comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving to their neighborhood Blockbuster store rather than using Netflix, Apple, or the host of other alternatives. Blockbuster obviously has a long way to go to beat Netflix inside movie rental business.
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